A connected guest vision for Rosewood Hotels & Resorts

Turn guest data into connection. One Guest 360 behind every sense of place.

Amperity unifies Rosewood's fragmented guest data — booking engine, PMS, spa, dining, loyalty, web and app — into one accurate Guest 360. That trusted foundation drives higher-margin direct bookings, deeper loyalty, and more ancillary revenue across every property.

Explore the guest journeySee relevant customer proof

Built on AI-powered identity resolution, real-time guest context, governed consent, and measurable business outcomes.

Luxury hotel terrace overlooking the coastline at golden hour, illustrative destination imagery
9:41••••
RosewoodIllustrative

Welcome back, Isabelle. Your four-night dates are still available — pick up planning your stay where you left off.

Meet Isabelle — a fictional, illustrative Rosewood guest

The opportunity

Memorable guest experiences start with unified guest data.

Rosewood's guest data lives across the booking engine, PMS, spa and dining systems, loyalty, web, and app — systems never designed to talk to each other. Amperity resolves those records into one guest, then acts while the moment is still relevant.

  • 01

    Increase direct bookings

    Amperity AI identifies travelers likely to book through an OTA and converts them on higher-margin direct channels with member rates and exclusive perks.

  • 02

    Grow ancillary revenue

    Combine real-time intent with long-term guest context to personalize pre-trip and on-property offers across suites, dining, Asaya spa, and curated local experiences.

  • 03

    Deepen loyalty

    Capture loyalty revenue on unattributed direct bookings, convert high-value non-members, and find the hidden VIPs whose ancillary spend outweighs their stay count.

  • 04

    Prove the return

    One source of truth for attribution, true lifetime value including ancillary spend, and holdout tests that prove incremental revenue — not captured demand.

A personalized guest story

Meet Isabelle — one connected profile, four better moments.

Isabelle is a fictional guest created for illustration only. Every attribute, message, and outcome shown here is illustrative and would be validated with Rosewood before any real experience is launched.

Guest profileIllustrative
M

Isabelle

Fictional guest · Before booking

Reservation not yet completed

  • Returning Rosewood Elite guest
  • Planning a four-night stay
  • Traveling with her partner
  • Interested in dining, Asaya wellness, and local cultural experiences
  • Eligible for approved loyalty or VIP recognition
  • Prefers mobile communication

Illustrative attributes only. No sensitive personal data, individual wagering behavior, exact spending, or unapproved benefits are shown or used.

Guest signals available
  • Repeat-guest history
  • Four-night date range viewed
  • Family accommodation interest
  • Mobile channel opt-in
Isabelle's likely need

Isabelle wants reassurance that the dates and room type she explored are still the right choice for this trip.

Guest benefit

She returns to a plan already shaped around her, not a blank search.

Business outcome

A recovered direct booking instead of a third-party reservation.

Coordinated experience · Mobile
9:41••••
RosewoodIllustrative

Welcome back, Isabelle. Your four-night dates are still available — pick up planning your stay where you left off.

Fictional, illustrative message

Real-time personalization

Act on intent while the guest is still deciding.

Amperity combines real-time web and app intent with long-term guest context, then fires triggers into Rosewood's existing channels — pre-trip, at check-in, and on property — while the offer is still relevant.

  • Dining
  • Spa
  • Activities
  • Entertainment
  • Arrival information
  • Guest service
  • Loyalty recognition
  1. 01

    Useful, not intrusive

    Every message earns its place by helping a guest do something they already want to do.

  2. 02

    Contextual, not generic

    What a guest sees reflects where they are in their trip and what they have shown interest in.

  3. 03

    Coordinated, not duplicated

    Email and mobile messaging work together instead of competing for the same attention.

The goal is not more messages. It is a guest who feels recognized everywhere.

9:41••••
RosewoodIllustrative

Planning your evening? Explore dining and entertainment selected for your stay.

The connected guest journey

From the first search to the next stay.

Amperity resolves every fragmented record into one guest, predicts what that guest is likely to do next, and delivers real-time triggers and audiences to the channels Rosewood already uses — so each touchpoint continues the same conversation.

Preserve intent before the booking is lost.

Objective

Help high-intent travelers complete their reservation directly with Rosewood.

  1. 1Traveler explores Rosewood
  2. 2Booking intent is recognized
  3. 3Amperity resolves identity and connects available guest context
  4. 4Amperity predicts OTA intent and triggers the next best action in Rosewood's channels
  5. 5Traveler returns to Rosewood's booking experience
Guest signals
  • Dates or accommodations viewed
  • Booking-session activity
  • Previous stay history
  • Known travel preferences
  • Loyalty status
  • Email and mobile engagement
Potential experiences
  • Member-rate and direct-value messaging before an OTA intercepts
  • Browse or booking-session recovery
  • Direct-booking reminders
  • Relevant destination inspiration
  • Coordinated follow-up across email, SMS, app, and paid media
  • Suppression of unnecessary duplicate messages
  • Adjustment based on guest engagement
Primary outcome

More direct bookings

Recover the guest relationship before a third party captures the booking.

Traveler using a phone on a resort balcony overlooking the ocean, illustrative imagery
EmailIllustrative

Continue planning your Rosewood stay

Return to the accommodations and experiences you were exploring.

9:41••••
RosewoodIllustrative

Still planning your Rosewood escape? Return to your reservation and continue where you left off.

All sample communications are illustrative and require technical and data validation.

Guest 360 foundation

Build a guest view Rosewood can trust.

Before Rosewood can personalize at scale, the organization needs confidence in who each guest actually is, which records belong together, and how consent is governed across every system.

  1. 01

    Clarify

    See which records are duplicates, which are reachable, and where each guest touches Rosewood today.

  2. 02

    Resolve

    AI-powered identity resolution stitches disconnected records into one stable guest profile.

  3. 03

    Govern

    Maintain clear consent, opt-out, audit, and access controls across the unified profile.

  4. 04

    Enrich

    Add predictions, ancillary spend, and true lifetime value, then activate the profile everywhere.

Guest data sources to unify
  • Property management system
  • Booking engine
  • Rosewood.com
  • Mobile app
  • Rosewood Elite loyalty
  • Asaya spa systems
  • Dining reservations and POS
  • Ancillary and folio spend
  • CRM and service records
  • Email and SMS engagement
  • Paid media platforms

One governed foundation with resolved identity, clear consent, and measurable guest value.

The Amperity platform

One system of insight behind every Rosewood system of engagement.

Rosewood guest signals
  • Reservations
  • Website behavior
  • Stay history
  • Loyalty
  • Preferences
  • Dining and spa
  • Activities
  • Approved VIP attributes
  • Engagement data

Snowflake

Existing enterprise data foundation — role to be validated

Amperity Customer Data Cloud

Understand every guest

AI-powered identity resolution stitches Opera, SynXis, spa, dining, and loyalty records into a stable Guest 360 — with predictive attributes, natural-language audiences, and true lifetime value including ancillary spend.

Activation

Act in every channel

Amperity sends audiences, predictions, and real-time triggers into the tools Rosewood already runs — CRM, marketing automation, app, paid media, and on-property teams — without replacing the PMS or booking engine.

Guest and business outcomes
  • More direct bookings
  • More revenue per stay
  • Better guest experiences
  • Stronger loyalty
  • Faster marketer execution
  • Measurable ROAS and incremental lift

AmpAI

Make personalization easier to deliver—and harder for guests to notice.

AI should not make the experience feel automated. It should help each guest interaction feel more considered.

  • Signals → eligible audience

    Audiences without SQL

    Build high-performing audiences in natural language — no code, no ticket, no waiting on a data team.

  • Intent → coordinated follow-up

    Better booking conversion

    Predict which travelers are likely to defect to an OTA and intervene on direct channels first.

  • Preferences → relevant moments

    More relevant journeys

    Predictive attributes — likelihood to book, enroll, lapse, or spend on property — shape every journey.

  • Idea → live experience

    Faster team execution

    AI agents automate building audiences and generating insights so Rosewood teams move faster.

Expert services

Amperity Account Team & Services Included

Engaged throughout the partnership with no limitations — a dedicated team and core services designed to accelerate Rosewood's success before, during, and after launch.

Customer Success Manager

Engaged throughout the partnership with no limitations. Responsible for the long-term success of the relationship, coordinates the team, and ensures alignment to a coherent and comprehensive value roadmap.

  • Leads value roadmap cadences fortnightly, monthly office hours, and quarterly or bi-annual Executive Business Reviews
  • Provides strategic use-case guidance to maximize Amperity's business impact
  • Supports executive briefings and engagements

Customer Support

Core services included with the platform, with SLA commitment and automated monitoring so workflows stay healthy.

  • Platform support with SLA commitment through our Support Portal or in-platform
  • Automated monitoring and alerting on data workflows
  • Rapid issue resolution when it matters most

Training & Documentation

A learning ecosystem that enables Rosewood's technical and business users to get the most out of the platform.

  • On-demand training content via the Amperity Learning Lab
  • Robust platform documentation
  • Instructor-led and hybrid training for technical users

Services methodology

Work with a team of Amperity experts to accelerate your goals and amplify success.

Well scoped projects, delivered on time, with a delivery model tailored to Rosewood's business and technical needs.

Your business objectives guide our delivery

via a shared value roadmap

Rapid and continuous value

based on 90-day delivery milestones

Tailored to your needs

with a team of experts ranging from technical to analytics to business, every step of the way

Predictable and timely execution

ensures well governed value delivery through well scoped SOWs

Expertise across the entire property experience

Amperity can help Rosewood connect data from hotel, dining, spa, activities, wellness, loyalty, residences, and digital teams into one guest view — while maintaining shared objectives, consistent governance, and measurable outcomes.

Support that helps Rosewood move faster

Rather than requiring Rosewood's marketers to file tickets for every audience, Amperity's AI agents and no-code segmentation let teams build, query, and activate guest audiences in natural language — turning insight into live experience in hours.

“Not only is the platform impressive — powerful, flexible, super easy to use, empowers the business like never before — but the people are incredible. Wonderful support from the implementation and account level up to the executives. Been a wonderful partnership.”

Danielle Harvey — Vice President, Digital Optimization, Customer Insight & Analytics at Wyndham Hotel Group

Relevant travel and hospitality proof

The world's largest travel brands trust Amperity to drive performance.

From first-time guests to dedicated VIPs, Amperity helps travel brands capture more value from guest data — and see results quickly.

Primary hospitality analog

Wyndham Hotels & Resorts

Wyndham built a complete 360 guest view with Amperity, unlocking insights that made engagement timelier and more effective — and delivering double-digit ROAS.

+$2.5m

Incremental value from newly enrolled members

Loyalty conversion

Alaska Airlines

Unified traveler profiles let Alaska target high-value non-members with journeys that convert them into loyalty members.

+198%

Increase in loyalty conversion rates

Speed to value

Virgin Atlantic

Amperity resolved fragmented records into complete traveler profiles in days, not quarters — without replacing existing systems.

4 days

Time to complete unified traveler profiles

Metrics are from published Amperity customer stories. Individual results vary.